Hero Nutritionals, Buy Discount Vitamins and Supplements
Established in 1995, Hero
Nutritionals is the leader in
creating innovative & unique
delivery systems in the
natural products industry.
Hero made vitamin history by
being the first company to put
vitamins & minerals into a
gummy delivery system.
Ms. Hodges, Founder & CEO,
landed on the idea of
formulating high quality,
nutritionally sound children’s
supplements in the mid-90’s as
she observed her nieces &
other children gobbling up
candies, particularly
multi-flavored gummy bears.
Ms. Hodges also observed her
sister’s need to constantly
remind her children to “take
your vitamins”. Conventional
supplements were not very
appealing to the children
because of their crunchy bite,
chalkiness & unpleasant
after-taste.
Concerned about the health &
well-being of children, Ms.
Hodges began consulting with
children’s nutritionists, food
chemists & production experts.
The challenge was to create a
new children’s nutritional
delivery system incorporating
the delightful taste of gummy
bears without sacrificing
nutritional value. Two years
later, the first all natural
gummy vitamin was ready for
market & has since become the
#1 selling children’s vitamin
in the industry.
Due to the overwhelming
success of the Yummi Bears
line & to the thousands of
calls from moms & dads saying
they too wanted an easier way
to take their vitamins every
day, Hero recently launched
Slice of Life, a full line of
all natural, citrus slice
gummy vitamins for adults. Buy
Discount Vitamins and
Supplements, like Hero
Nutritionals.