Facts about New Chapter Supplements
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The Whole Truth.™
We believe Nature got it right the first time. That is, nourishment, protection and health that come from a whole food complex– not from the synthetic vitamins, minerals and chemical herbal isolates you’ll find in most supplements. In fact, we hesitate to even categorize New Chapter products as food supplements. Rather, New Chapter is supplemental food, because it is food.
New Chapter Difference
Wisdom of Nature
We Believe In the Power of Whole-Food.
New Chapter supplements and herbs are whole-food complexes, not synthetic chemical isolates like most other supplements. The advantages of a whole-food complex vs. synthetic chemical isolates are significant:
- Your body accepts New Chapter’s whole food vitamins, minerals and herbs easily and absorbs them readily.
- New Chapter’s whole food complex vitamins and minerals are rich with naturally occurring phytonutrients that deliver the full spectrum of nature’s benefits.
- New Chapter’s whole food complex vitamins and minerals work in harmony with your body’s natural chemistries – not on your body, like synthetic chemical isolates.
- Because our vitamins and minerals are delivered as a recognized food, your body understands what to do with them; a natural life process perfected over thousands of generations. Chemical isolates force their way in, and attempt to “tell” your body what do with them.
To us, it’s a simple whole truth: New Chapter prefers the real thing to a synthetic version of the real thing.
The Milligram Myth
You might assume 200 mg of a nutrient are always better than 50 mg, but nothing could be further from the truth. Because the milligram count is a measure of weight, not usefulness.
Take, for example, Vitamin C. As a whole-food complex transformed through fermentation it’s far more useful to the human body than the chemically isolated ascorbic acid found in synthetic supplements and multivitamins. Why? Because your body won’t fully recognize and absorb all of the synthetic Vitamin C.
So, in conventional supplements, many of the ingredient “milligrams” listed on the back label may pass right through your body, potentially reducing their benefit.
When it comes to New Chapter vs. chemical isolates, we find that Nature’s “less” is almost always more.
We Deliver The Whole, not just the part.
Most supplements, even many that claim to be ‘natural’, isolate out a single vitamin or nutrient and then create a synthetic version of it – a ‘homeless molecule’ that’s missing the beneficial, powerful, natural chemistries found in the whole of nature’s source.
At New Chapter, you get the full benefit of the ‘whole’ natural source. It’s all about how the nutrients are delivered, and we deliver them in a whole-food complex.
That’s why New Chapter products are rich with all of the powerful biochemistries of nature, bursting with a multitude of phytonutrients that deliver the full spectrum of nature’s benefits. Our latest products to “deliver the whole” are Wholemega — a whole new approach to fish oil — and new Lifeshield® Mushrooms, grown to their whole life cycle to deliver nature’s whole protective shield.
Our commitment to organic ingredients is unwavering.
New Chapter is the first brand in the world, which we know of, to deliver a full line of whole-food complex vitamins, minerals and herbs certified to be made with organic ingredients.
Why?
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We believe the natural purity of organic ingredients is better for you.
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We believe organically grown ingredients are better for the environment.
Many New Chapter products are certified organic, and most contain organic ingredients — grown without genetic engineering, added chemical pesticides or synthetic fertilizers.
In fact, we grow organic turmeric and ginger on our very own certified organic and biodynamic farm in Costa Rica.
We use organic ingredients as often as possible, and source only from farms and growers who meet our rigid standards. We work with organizations like The Organic Center and also look to increasingly promote organic sustainability in the world’s agricultural practices.
We think your body will benefit from the difference organic makes. And we’re proud of our place within a re-emerging organic world.
Cultured in Probiotics
New Chapter vitamins and nutrients are cultured in probiotics — the healthy, beneficial, naturally occurring bacteria that every body requires for life. Some “fermented” foods and beverages you may be familiar with, such as yogurt, kefir, red wine and sauerkraut, exist because of the presence of probiotics.
Probiotics are vital for good health
When it comes to living organisms, consider this:
anti= to kill
pro= to live
We live in an increasingly “anti-biotic” culture, where we attempt to kill off all that may potentially harm us (with antibiotics applied broadly to our daily medicines, to our poultry, to our dairy cows, and to our farm animals). While antibiotics can save us when we’re sick, they’re also highly effective at killing many of the organisms our bodies need to survive.
Probiotics, on the other hand, promote life. They are the beneficial bacteria that not only transform basic nutrients into powerful, life-giving nourishment, but also activate the body’s natural chemistries that support our health. The problem is, most Americans don’t consume nearly enough probiotic-rich, whole food.
New Chapter nutrients are a probiotic powerhouse
Appreciating the importance of probiotics, the life-enhancing power inherent in New Chapter nutrients becomes more clear. When you consider that New Chapter is one of the very few supplement companies in the world to actively culture its nutrients in probiotics, the New Chapter difference becomes obvious.
Chemical-Free Herbal Extraction
When it comes to herbal therapeutics, New Chapter is committed to producing extracts without the use of chemicals. Unfortunately, many supplement makers extract their herbs using high heat and harsh industrial solvents like hexane and acetone. We’ve never done this, and we never will.
We have several issues with chemical extraction:
- Chemical extraction literally strips away the beneficial wholeness of nature, reducing the effectiveness and intelligence of the herb.
- You’re ingesting something that’s been awash in industrial chemicals used in dry cleaning, and to make things like varnish, paint thinner, nail polish remover and glue (we only wish we were kidding).
- The use of high heat reduces the vitamin, mineral and nutrient content of the healing herb, just as it does when food is overcooked.
- Do we all really need more chemicals impacting our foods?
The revolutionary New Chapter Supercritical Extraction Process
Our supercritical extraction process is a breakthrough in herbal extraction. It’s the cleanest, purest way to extract the plant’s value and yields a superior extract that’s highly concentrated, super pure and delivers the full spectrum of nature’s powerful phytonutrients.
Why it’s important
The difference is incredibly meaningful: You get the maximum nutritional, protective health benefits of the whole herb — literally thousands of important compounds — not just the isolated chemical constituent.
How supercritical extraction works
Rather than using a chemical solvent to extract the herb’s nutrients (like a dry cleaner removing a stain), we use a natural compound: compressed carbon dioxide (CO2). It’s a harmless natural gas found in the air we breathe and absorbed by plants all around us. And unlike chemical extraction, our process doesn’t contaminate the herb, the environment, or your body.
We compress this natural gas until it’s a semi-liquid. It can then “wash through” the natural source; collecting all of the key nutritive compounds. This gives us an extract that is all-natural, super potent, super pure and chock full of the precious, vital, life-enhancing ingredients your body craves.
The Result: Super Potent, Super Pure Extracts
Consider that we’ll reduce as much as 250 pounds of fresh herbs to get just one pound of supercritical extract. It’s intensive and costly, but it’s the best way to obtain a nutritional supplement or herbal therapeutic that’s super potent, super pure and delivers the full wisdom of nature.
Breakthrough Philosophy
If we can’t make a truly superior product, we don’t make it.
We chose the name New Chapter for our company because we believe every one of our products delivers a ‘new chapter’ in nourishment, protection or health. That’s why you can count on every New Chapter product to be a genuine contribution, an innovation and a breakthrough.
Here are just a few of the ‘new chapters’ we offer:
- The first full line of whole-food complex vitamins and minerals certified to be made with organic ingredients.
- The first full line of probiotic nutrients, vitamins and minerals.
- The first national brand to deliver a wholly natural, herbal and clinically-tested approach to inflammation response.
- The first full line of organic mushroom supplements to assure potency — New Chaper’s Lifeshield® Mushrooms.
- The first company to utilize a Supercritical Extraction Process for herbal therapeutics that uses no hexane or solvents, producing a wholeness of herbal extract that was unprecedented at its introduction — and still rare today.
New Chapter products lead in delivering nature’s purity, efficacy and ingenuity. ‘Me-too’ simply isn’t part of our vocabulary. And when it comes to nutrition, protection and health, we don’t believe it should be part of yours, either.
Wisdom of Nature
We Believe In the Power of Whole-Food.
New Chapter supplements and herbs are whole-food complexes, not synthetic chemical isolates like most other supplements. The advantages of a whole-food complex vs. synthetic chemical isolates are significant:
- Your body accepts New Chapter’s whole food vitamins, minerals and herbs easily and absorbs them readily.
- New Chapter’s whole food complex vitamins and minerals are rich with naturally occurring phytonutrients that deliver the full spectrum of nature’s benefits.
- New Chapter’s whole food complex vitamins and minerals work in harmony with your body’s natural chemistries – not on your body, like synthetic chemical isolates.
- Because our vitamins and minerals are delivered as a recognized food, your body understands what to do with them; a natural life process perfected over thousands of generations. Chemical isolates force their way in, and attempt to “tell” your body what do with them.
To us, it’s a simple whole truth: New Chapter prefers the real thing to a synthetic version of the real thing.
The Milligram Myth
You might assume 200 mg of a nutrient are always better than 50 mg, but nothing could be further from the truth. Because the milligram count is a measure of weight, not usefulness.
Take, for example, Vitamin C. As a whole-food complex transformed through fermentation it’s far more useful to the human body than the chemically isolated ascorbic acid found in synthetic supplements and multivitamins. Why? Because your body won’t fully recognize and absorb all of the synthetic Vitamin C.
So, in conventional supplements, many of the ingredient “milligrams” listed on the back label may pass right through your body, potentially reducing their benefit.
When it comes to New Chapter vs. chemical isolates, we find that Nature’s “less” is almost always more.
We Deliver The Whole, not just the part.
Most supplements, even many that claim to be ‘natural’, isolate out a single vitamin or nutrient and then create a synthetic version of it – a ‘homeless molecule’ that’s missing the beneficial, powerful, natural chemistries found in the whole of nature’s source.
At New Chapter, you get the full benefit of the ‘whole’ natural source. It’s all about how the nutrients are delivered, and we deliver them in a whole-food complex.
That’s why New Chapter products are rich with all of the powerful biochemistries of nature, bursting with a multitude of phytonutrients that deliver the full spectrum of nature’s benefits. Our latest products to “deliver the whole” are Wholemega — a whole new approach to fish oil — and new Lifeshield® Mushrooms, grown to their whole life cycle to deliver nature’s whole protective shield.
Committed to Scientific Validation
Our scientific knowledge is deep, our commitment to scientific validation is strong and our driving principle is simple: While we always look to nature, first, to guide us in the formulation of our products, we rely just as heavily on modern science to validate their effectiveness and to seek out ever greater discoveries in natural nourishment and health.
Working with a prestigious team of scientific professionals
Our scientific team consists of some of the world’s most respected scientific minds covering multiple disciplines, including both traditional and naturopathic medicine, integrative medicine, urology, biology, biochemistry, botany, agriculture and nutrition.
Working in concert with the world’s most respected research institutions
Many of the world’s most respected scientists from research institutions like Colombia University, The Cleveland Clinic, and the M.D. Anderson Cancer Center, work with New Chapter as scientific partners. We think that says a lot about our commitment to scientific validation and discovery. Working together with leaders in medicine and health research helps keep New Chapter on the leading edge of scientific validation and discovery.
Many of our herbal therapeutics like Zyflamend®, Bone Strength Take Care®, and Blood Pressure Take Care® are undergoing clinical trials and analyses at institutions like these. This results in continuous new learning and an even deeper understanding of the best ways to nourish and heal through the wisdom of Nature.
See for yourself:
Columbia University
MD Anderson Cancer Clinic
Organic, Sustainable, Sensible
Protecting & Sustaining Life
In everything we do, we strive to protect and sustain life – human life, animal life, plant life. Simply put, we strive to have a positive (or benign) effect on all of the things that can alter the delicate balance of nature. We’re a world leader in organic, sustainable, biodynamic farming and an active, involved protector of the environment — including disappearing rainforests, threatened genomes and ancient medicinal plant seeds. At New Chapter we refer to this as “conscious nourishment.”
Organic alone isn’t enough
Few of our industrial farms grow organically. Fewer still grow organically and sustainably. And only a tiny fraction of the world’s farms grow biodynamically and are Demeter Certified. We’re proud that our organic farm, Luna Nueva, is one of those few.
The Levels of Organic
Organic
To grow organically is to grow without the use of pesticides, herbicides or genetic engineering. That’s good, but simply growing organically can still leave the soil unable to properly support future plantings.
Sustainable
To grow sustainably is to grow organically in a way that preserves the soil for future planting of organic crops – for years to come, for generation after generation.
Biodynamic
Biodynamic agriculture takes full advantage of the complex relationship between the farmer, soil, plants, animals, sun, moon and tides. It recognizes the farm as a closed, self-nourishing system, often using livestock to work the earth instead of machinery.
Demeter Certified
Luna Nueva, New Chapter’s organic farm in the rainforests of Costa Rica, is certified biodynamic by Demeter International, the largest certification organization for biodynamic agriculture and the oldest traditional organic certification in Europe.
It’s regarded as the highest grade of organic farming in the world and the most difficult to come by. That’s because it requires biodiversity and ecosystem preservation, soil husbandry, livestock integration, prohibition of genetically engineered organisms, and labor-intensive practices that treat the farm as a living, holistic organism.
A Commitment to “Conscious Nourishment”
We ask you to really think about what you’re putting into your body. To think not only about its effect on you but its effect on the earth, nature and all of us who rely on nature’s incredible gifts to continue.
New Chapter’s 6 principles of Conscious Nourishment
- We are all a living, breathing part of nature, so we should eat things that are created in harmony with the laws of nature. You’re not a chemical isolate, so why consume chemical isolates?
- Recognize that nature got it right the first time. Choose health-preservation via natural nutrition, now, vs. treatment later.
- Nourish and heal the body through organic and sustainably grown foods, herbs and beneficial botanicals.
- Thinking about nourishment requires thinking about how something is grown, processed, delivered, packaged and returned to the environment — and how it affects the rest of our world.
- Be conscious that the products we choose and the lifestyle decisions we make daily all have a ‘ripple’ effect – ensure it’s a positive one.
- Give back to the earth, its people, its creatures and to the generations that will come after us.
Choosing Conscious Nourishment, every day, benefits every one of us.
Visit our New Chapter Section at TreehuggersOnline for the highest quality New Chapter supplements by clicking the link below.
http://treehuggersonline.com/newchapter-m-62.html
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